Initial data
At the time of the request, the client actively uses Instagram as the main sales channel and has a website on the Horoshop platform. The goal was to increase sales and traffic to the site through contextual advertising on Google.
Strategy and progress
Setting up and launching advertising campaigns in Google Ads:
1. Google Shopping Campaigns (Shopping Ads)
2. Search Branded Campaigns
3. Google Remarketing Campaigns
4. Performance Max Campaigns
Facebook Ads Settings:
1. Facebook/Instagram Dynamic Remarketing: advertising is targeted at users who visited the site but did not make a purchase. The system showed them ads with the products they viewed.
2. Look-a-like campaigns: Targeting an audience that is similar to existing customers. This allowed us to expand our reach and attract new customers who have similar interests and behaviors.
*ROAS - return on advertising. This means that for every hryvnia invested in advertising, the client received UAH 16.33 in revenue.
Conclusions
1. The effectiveness of Google Ads is confirmed by a high ROAS (16.33), which indicates well-tuned advertising and careful optimization of campaigns.
2. The combination of Google Ads and Facebook Ads helped attract new customers and activate those who had already interacted with the brand.
3. The increase in sales and traffic was achieved thanks to the right remarketing strategy and attracting new customers through campaigns based on similar audiences.
This case demonstrates how the competent use of various advertising tools and channels, including Google and Facebook, can significantly increase business revenues.
