Case: From offline to online: creating an online store on Khoroshop and promoting it in Google Ads

Initial data
The client has three offline stores at the time of the request. The goal was to create a store from scratch on Khoroshop and promote the site using contextual advertising on Google.

Strategy and progress

1. Creation of a store on Horoshop

2.  Setting up and launching advertising campaigns in Google Ads:

• Google Shopping campaigns (product advertising)
• Maximum Efficiency (Performance Max) campaigns 

* ROAS - this means that for every hryvnia invested in advertising, the client received more than 6 UAH income.

Conclusions 

• Creating an online store on the Horoshop platform allowed the business to successfully adapt and scale in the online environment, becoming a convenient tool for promotion and sales. 
• Advertising campaigns in Google Ads, especially product advertising and Performance Max, allowed to achieve a high return on investment (ROAS over 6), which significantly increased income.

Scaling the business by creating an online store on Horoshop and effective advertising in Google Ads provided the business with stable sales growth and high income.