Initial data
At the time of the request, the client has an online store on Prom. The goal of moving to the Horoshop platform was to increase sales and traffic to the site through contextual advertising on Google.
Strategy and progress
1. Transferring the store from Prom to Horoshop
2. Setting up and launching advertising campaigns in Google Ads:
- Google Shopping campaigns (product advertising)
- Search campaigns
- Google remarketing campaigns
- CMS campaigns
- Maximum Efficiency (Performance Max) campaigns
3. Facebook Ads Settings:
- Facebook/Instagram Dynamic Remarketing: advertising is targeted at users who visited the site but did not make a purchase. The system showed them ads with the products they viewed.
- Look-a-like campaigns: targeting an audience similar to existing customers. This allowed to expand the reach and attract new buyers who have similar interests and behavior.
- Interest-targeted campaign: allows you to show ads to a specific audience based on their interests, behavior and preferences.
* Revenue for the period: excluding phone sales (minimum 50%)
* ROAS - return on advertising. This means that for every hryvnia invested in advertising, the client received 6.63 UAH of income.
Conclusions
- The move to the Horoshop platform provided better site optimization, which contributed to an increase in traffic and sales.
- Advertising campaigns in Google Ads and Facebook Ads, including dynamic remarketing and Look-a-like audiences, helped attract new customers and return those who did not complete purchase.
This case demonstrates that moving an online store to a more functional platform (Horoshop) combined with an effective advertising strategy on Google Ads and Facebook Ads significantly increases sales and revenue. Thanks to the correct setup of advertising campaigns, the business was able to attract new customers, return those who did not complete the purchase, and achieve a high return on investment (ROAS 6.63).
