HOMEPAGE

The homepage is the commercial showcase of the brand, creating the first impression and guiding the user to purchase.

Main elements:

  • Main banner with promotional offers or new arrivals — grabs attention and motivates users to explore categories or specific products.

  • Popular categories with icons and images — allow users to quickly find the type of product they need (e.g., "Vitamins", "Collagen", "Protein", etc.).

  • Blocks with bestsellers, new arrivals, and promotions — conveniently structure the offering for different types of customers.

  • Information sections (e.g., about delivery, product certification, store benefits) — build trust in the brand.

The design is kept in a minimalist style with a focus on products — everything is centered on convenient product selection.

PRODUCT CATEGORY PAGE

The category page presents the entire assortment of a particular product group.

Functional elements:

  • Filters by brand and price — allow users to quickly narrow their choice.

  • Sorting by price, popularity, and novelty.

Product cards include:

  • Photo

  • Product name

  • Short description

  • Price

  • "Buy" or "Add to cart" button

This helps users easily compare products with each other. The interface is adapted for mobile devices, ensuring comfortable browsing even from a smartphone.

PRODUCT PAGE

The product page is optimized for making a purchase decision.

Key elements:

  • Main photo (can be multiple) — large, clear, on a white background.

  • Product name and brand.

  • Price, availability, and "Buy" or "Add to cart" button.

  • Short and detailed description — composition, usage, effects, indications.

  • Advantage icons (e.g., certified product, fast delivery, secure payment).

  • "Similar products" or "Frequently bought together" blocks — increase average order value.

The whole structure is built to reduce purchase barriers and provide maximum information for decision-making.

MOBILE VERSION

The website is fully adapted for mobile devices, ensuring convenient browsing and purchasing of products from smartphones and tablets. All functions, including navigation, filters, and checkout, are available and optimized for mobile use.

CONCLUSION

The online store Vitamine.kr is an example of a modern and functional online resource for selling sports and healthy nutrition. Thanks to its user-friendly interface, wide assortment, and high-quality service, the store successfully meets the needs of its customers in maintaining a healthy lifestyle.