🎯 Case: Creating an effective eCommerce solution for the beauty industry

Client: Diamond Look

Market: Ukraine

Niche: Sales of professional cosmetics and materials for lash & brow industry

Site type: Online store

Platform: Horoshop

Language: Ukrainian

 Home page

Purpose of the home page — convey the professionalism and aesthetics of the brand, as well as provide convenient navigation to key sections.

What has been implemented:

  • Main banner with a clear call to action — «to the catalog» — with an emphasis on emotional quality: «Professional quality for a perfect look».
  • Brand blocks with separate buttons for switching to the VILMY and ZOLA categories, which allows you to immediately select a product line.
  • Popular products — display of products with the status «top» or «new».
  • Benefits block with icons (delivery, loyalty program, customer support, etc.).
  • Partner brand slider — inspires trust in the store.
  • The block «About us» — SEO-optimized text that briefly and clearly presents the company.
     

Catalog page

The catalog is built with quick access to the desired type of product — this is critical for lash and brow artists.

Features:

  • Filters on the left: by brand and price.
  • Optimized product grid: adaptive design, clear display of name, price, availability status.
  • Add to cart button directly from the catalog — speeds up the purchase process.
  • Visual unification of products — clean photos, consistent card design.

 Product page

The product page is one of the most important for conversion. It is not only attractive, but also provides all the key details a professional needs.

What has been implemented:

  • Image gallery — with zooming and a choice of angles.
  • Choice of characteristics: bend, thickness, length — you can choose the desired configuration right on the page.
  • Product information:
    • Extended description for SEO and the user.
    • Characteristics in tabular format (country, destination, number of lines, etc.).
  • Purchase mechanics:
    • Convenient addition to the cart.
    • Availability notification.
    • Quantity selection.
  • Block with delivery and payment — with the ability to go to extended information.

πŸ“ˆ Result:

  • UX/UI focused on B2B audience (masters, salons, beauty studios).
  • Convenient site structure → quick search and order.
  • SEO-optimized content on pages.
  • Full adaptation for mobile devices.

πŸ“Œ This project — is an example of deep immersion in the niche and audience needs. The site does not just sell — it supports the professional image of the brand.

🧩 Do you want a similar site for your niche? Contact us — we will create a solution that works.